Are you using a system that provided autoresponder messages? Delete all your autoresponders!
Delete All Your Autoresponders!
If you have been in internet marketing for any time now, you know there are a ton of systems out there. The system may have given you an autoresponder code to fill into your GetResponse or Aweber. Some of those autoresponders have just five or six, maybe ten or twelve emails. I have had some up to 80 different emails in an autoresponder campaign.
Here is some advice that I want to give you guys on these autoresponders. I say, DELETE THEM ALL.
Some of you are saying, “What the heck? Delete all your autoresponders, Mike? What are you talking about?” and some of you are thinking, “Wow. That’s great! What a huge relief!”
Here is why. If I log into my GetResponse and select all my campaigns, you can see that all I have in my autoresponder is a first email that goes out.
I have made over a million dollars in commissions since I’ve been online. In my current company, I’ve made over $750,000. Obviously, this is not a guarantee that you will make money. My results are not typical. You can see our income disclosure here. The reason I mention the income is because I don’t have a bunch of autoresponders like everybody teaches you to do. Why don’t you want to do that? Here is why…
Someone is going to opt into your list, they are going to opt into someone else’s list. They are going to start getting the same exact emails from both of you.
What does that look like to the prospect? The prospect now realizes that you are not really communicating with them. Those that are seasoned in the industry know that autoresponders are common and may expect that.
You don’t want to do what is expected. You don’t want to just send canned emails. All you are doing is sending them back to the sales page that way. It is not unique and it is not effective.
Today I heard my buddy, Mark Harbert say,
“The money is not in the list.
The money is in the relationship with your list.”
How are you supposed to build a relationship with your list if you are just pounding “get to my sales page,” “buy, buy, buy!” in every single email, especially when they aren’t personalized?
Delete All Your Autoresponders!
Here is what I do…
I have one email that goes out. This is the email that they opted in for. For example, if they opted into a page and I’m giving them a tip, then I will give them whatever I promised them in that first email.
What do I do from there? I send broadcast emails every single day. I am not automating this part. Why? Because I think you should be focusing on creating content every day.
You should be blogging every day and sending that blog to your email list. Or, you should be thinking of a story in your life that relates to the business that you are in, then write the story out and then link to your company.
Story type emails are great, blog posts are great. Webinar invites – if your company is doing a webinar, livecast or call or you are doing one, those are great to send to your list.
There are plenty of things that you can send to your list every day that will help you, that will brand you, that will build a relationship with your email list which will in turn, turn into money.
There is a way that you can beat what I am doing. I have, like I said, one email in there. Let me tell you how to beat me.
So, you are telling your story, something that your prospects can relate to, you can put that in your autoresponder. Maybe put that in your first week, maybe every other day, a story type of email from you, telling your story and why they should partner up with you.
People buy YOU. They don’t buy your business opportunity. They don’t buy your product. They are buying you! So, if you have some type of story emails that you can put in your autoresponder, I would highly recommend that. I just haven’t gone through and done it, but if you wanted to beat what I’m doing, I would definitely do that.
Another thing, if you wanted to add something in here, is Q&A. Some people on your list have questions! You can even send an email out asking what their top questions are. Then, when you get questions from prospects, shoot quick little videos or written emails and answer those questions in your words. This helps a lot.
Why did people get on your mailing list? Either they want to make money, so you are going to answer all their questions about your business to help them make a decision to join you.
The story emails will help people relate to you and want to partner with you.
If you are going to do autoresponders, I would do story type emails from YOU, not your upline’s story. If you are going to leverage your upline’s story, just do broadcast emails, don’t put them in your autoresponder.
Story type emails from you and Q&A, in the autoresponder and that is all I would ever do. Other than that, you want to send daily broadcasts of value or invites to your next live event.
Do you agree? Maybe you disagree. Give your tips and comments below. I appreciate it!
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Photo acknowledgement: “Delete Key In Blue” and “Mailing List Envelope Means Contacts Or Email Database” by Stuart Miles at freedigitalphotos.net