Should you lead with your opportunity? This is a frequently asked question I receive about video marketing.
Should You Lead with Your Opportunity?
Should you lead with your opportunity in the call to action, or should you lead with something else?
This is a very good question. I see a lot of people doing this wrong. In fact, I did this wrong for many years. I used to do these value based videos and I would lead directly to my opportunity. Then, I wondered why my ads were being disapproved. For example, Facebook doesn't like ‘make money from home’ type of stuff.
What is the purpose of doing your video in the first place? You want to get a lead. If you are doing videos and you aren’t focused on getting leads, then you are wasting your time. You want to do the video, and you want to get leads from that video. Here is my suggestion…
Pick some kind of value, something you have learned – something that has changed your life – and give it away for free on an opt- in page. (The opt-in page is a capture page where you collect someone’s name and email.)
Bridge the giveaway into your opportunity. You will be selling your opportunity on the back end, but you want to be giving something away on a capture page.
Should You Lead with Your Opportunity? – Video Marketing Training
Should you lead with your opportunity? I say, lead with value! Why do it this way? You are going to get more leads. You are not going to make Facebook and other social media sites mad. Your ads will be approved because you are giving value.
That is my suggestion for you…
Instead of leading with your opportunity all the time, create a capture page, give away something of value and then lead them to your opportunity on the back end.
I would love to know your thoughts. Have you led with your opportunity or something of value? Which one has worked better for you? I truly appreciate it!
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Photo acknowledgement: “Virtual Handshake” by pat138241 at freedigitalphotos.net
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