How to Create a Syndication Group in Facebook is the second installment of my Technophobia Series.
There are a lot of people that are not technically savvy and would like a step-by-step tutorial, so that is what this is about.
Tip: Watch and take notes. Then, follow along in Facebook, pausing the video when you need to.
How To Create A Syndication Group in Facebook
In one of the masterminds I am a part of, I gave the tip to create a syndication group when you are first getting started and trying to get more comments and interaction on your blog posts and videos.
One of the mastermind students asked, “Hey, can you share how to create a syndication group in Facebook? What are some of your tips?”
In today’s video, I show you exactly how I would create a syndication group, how I have done it in the past and the one I am part of currently. I have belonged to a lot of a lot of syndication groups. I have seen some that are completely dead and others that have done well. The format that we use in our group does the best out of any other syndication group that I know of.
In order to post in the group, you have to take some kind of action first!
Create a Facebook Group
This is how to create a syndication group in Facebook…
From your home page in Facebook, look for “Groups” on the left sidebar. Hover your cursor over the area, and click on “More.”
At the top right, you will see a green button, “Create Group” and give your group a name. (The group we created is named “Blog/Vlog Love Club.”)
Once you have created the group, go to the settings area. At the top, click on the three dots next to “Notifications.” Select “Edit Group Settings” from the dropdown list.
Create a group address that is simple to send people to. You are creating a URL.
Under “Posting Permissions,” select “Only admins can post to the group.” This is super important, because what the syndication group is going to do is comment on certain threads within the group. The whole purpose of this group is to get likes, comments and shares on your videos and blog posts to help give it a head start.
Now, post a couple of threads. For example, “Post your YouTube links here and comment/like on at least 5 member’s videos.”
You may want to create a welcome video as the pinned post so that people will know the rules and include this example format:
Member: “Syndicated for (name), (name), (name), (name), and (name). Here is mine. (Link)
How To Create A Syndication Group in Facebook
A member of the group looks through the previous comments, clicks on the video and leaves a comment. As soon as that member has commented on five member’s videos, he/she comments on who he/she has syndicated for and shares his/her video.
When an admin sees someone post their content before syndicating, then the comment is deleted. You don’t let anyone post unless they have already commented and syndicated for five other members.
If someone wants to post a video every day, they have to click on five different videos and say who they did it for before posting their own video.
This syndication strategy is extremely effective. The member that I highlighted in the video above already had 12 comments and 16 views to her video. That is a huge boost to have before she sends it out to her list.
Everyone always says that the first comment, the first like, is always the hardest one to get. This syndication group idea gets rid of that problem. You can create a syndication group and have instant comments on all of your content.
Create a syndication group. Network with some other people and invite maybe five or ten to start out. Explain the rules, that they have to syndicate for five people before you can post your content. Everyone is helping each other out. You are helping at least 5 for every 1 that you post.
This is a really sustainable model. There have been times when I don’t post in the group for a week. It doesn’t matter, because I’m not just posting my link and running. I can’t post my link. If you have lazy members, people that come into the syndication group that never do anything, it doesn’t really matter, because they are not allowed to post their content unless they do syndicate for others first.
I have seen other people create syndication groups and just say, “Hey, post your content here, then go comment on five other people.” What happens is, people post their content but never follow through by commenting for others.
Doing it the way we have, where members have to prove who they have commented on before they can post their content, works really well.
I suggest that you have at least these three threads… YouTube, Facebook Videos and Blog Post.
If a member wants comments on their YouTube, Facebook and Blog, they have to comment on five videos for each. That is syndicating for other members 15 times! It works really, really well.
I highly recommend that you set something like this up, especially if you are brand new and having difficulty getting comments, likes and shares. This will give you that boost that you need. When you send your content out to your list, it already has social proof!
This is something that is working really well for our team. We have 709 members in our group and thousands and thousands of blog and video posts.
If you got value from learning how to create a syndication group in Facebook, please comment below. Let me know your thoughts about this strategy.
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