Whitelisting and spam complaints is Tip #1 of 5 in the Email Deliverability Series…
Whitelisting and Spam Complaints
Improving your email deliverability is what I am going to be sharing with you over the next five videos. These are going to be really short videos, with one tip in each video, just like this one on whitelisting and spam complaints.
These tips are only going to work with opt-in leads. These are people that have opted-in to your list via some kind of auto responder service. Aweber, GetResponse, Office Autopilot, InfusionSoft – whatever software program you are using to deliver emails to your clients and marketing list.
Let me dispel a myth…
A lot of people believe that their inbox delivery is 100% based on the email service provider (ESP) that they are using.
This is so far from the case. I have been going through courses and reading a lot of information on email deliverability. The reputation of the service provider is part of the deliverability, but not everything.
Internet Service Providers (ISP's) and email companies are actually getting really smart and they can now target spammers based on the individuals, and they have a lot of things put in place to track whitelisting and spam complaints. Not only are they going off of the reputation of the email service provider, it is also based on the information the user sends, user's track record and user's reputation.
ISP's and email companies are very sophisticated now. Statistics show that 8 or 9 out of 10 emails are pure spam. They have to work around the clock to figure out how to give you the right emails and to put the wrong emails into your spam box. It is a full time job, and I’m glad I don’t have to deal with that.
Tip #1 is designed to help you understand whitelisting and spam complaints.
Tip #1 – Get people to white list your e-mail instead of clicking “this is spam.”
Let’s say you send an email to someone and they click on the email and they choose “report spam.” That is a very bad thing for you. You don’t want that to happen. You want them to whitelist.
The opposite of reporting spam is whitelisting an email. The ISP's actually track whitelisting and spam complaints. They track how many people click “report to spam,” and they track how many people add this contact to their whitelist. So, it is very important that you get more whitelists than you do spam reports. The ISP’s will look at the statistics and penalize you not only as the email service provider that you are using, they will also penalize you based on your domain name, email and IP address.
The bottom line is, you want people to white list your email.
Go open your inbox and open one of my e-mails. In Gmail there is a little arrow next to the reply button. Then, there is a “add to contact list.” Now the individual has been whitelisted.
ISP's and email companies are going to deliver emails to you from people that are in your contacts or safe list. You can create filters in g-mail as well, but the “official” white list is to have them added to your contacts.
Go whitelist everyone that you enjoy receiving e-mail from. Not only because it is the nice thing to do, but also because it will allow you to get the emails you want in a timely manner without having to check your spam folder. If you like receiving emails from me, be sure to open the email and add me to your contacts. Can you see how whitelisting and spam complaints affect your email deliverability?
For those that don’t use Gmail, I found a great website that will guide you on how to whitelist on other email providers.
Whitelisting and Spam Complaints – Email Deliverability Tip 1 of 5
So, how can you use this tip in your email marketing? Teach your people to whitelist your emails.
I think we should all work together. We want the ISP’s to know that we are legitimate marketers, legitimately generating leads online and that our emails should hit the inboxes. Speaking from a marketer to a marketer, let’s whitelist each other’s emails. My email, if you want to add me directly to your contacts, is: firstname.lastname@example.org
I am going to be sending out four more email deliverability tips. I have been studying this very hard for the last week and you guys are getting whitelisting and spam complaints and four more tips, 100% free.
Stay tuned and follow me on my Facebook Fan page. http://www.facebook.com/prosperwithmike Like the page, then hover over the “Liked” and click “Get Notifications” and you will receive a Facebook notification when I release new videos.
If you got value from this, go ahead and comment below and share this with other people. I look forward to sending you the next tip on email deliverability.
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Photo Acknowledgement: “Spam Mail” by Patchareeya99 and “Mailbusta” by Salvatore Vuono at freedigitalphotos.net.
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