Should You Buy Someone’s Way Into Your Business?

Should you buy someone's way into your business?

I have been guilty of this in the past.   I tried network marketing for the very first time in 2003.  I joined a company that required a $500 investment to get started.  I only lasted 30 days – let me tell you why.  Learn from my experiences, and know how to answer the question: Should you buy someone's way into your business?

Should You Buy Someone's Way Into Your Business
When There is a Bonus to Be Earned?

The company I joined had a bonus program.  When you brought three people in that each brought in four customers, you would be rewarded with a $1000 bonus.

I was super excited!  I had just spent $500 joining the business, and I needed that $1000 bonus.

I introduced the business opportunity to three of my best friends, and they were excited.  They were committed joining, but they just didn’t have the money, so I passed on them.

I worked hard and enrolled the 20 customers I needed.  I  just couldn’t get anyone to join for $500.

The last week before the bonus ended, I looked at my friends and I said, “Hey, you are committed to building the business.  Let me just buy your way in.  You work really hard and get your customer points.  I will make money from your efforts, and that is how we will work this out.”

Should you buy someone's way into your business?  That is exactly what I did – three times at $500 each.  I thought I was going to get the $1000 bonus, right?  Then…

…my friends didn’t go to work.

I was really frustrated because my friends wouldn’t do anything.

I went out there and started hustling.  I started calling people.  I got four customers for the first friend, four customers for the second, and three customers for the third.  The week ended right before we were able to get the fourth and final customer enrolled.

I was out $2000.  It was an expensive mistake.  My friends hadn’t put in the work; I had placed customers underneath them.  I didn’t get the bonus because I was one customer point away.

This was obviously a real big set-back.  This was devastating to me, and I quit the business.  I was mad that after all my work – three recruits and over twenty customers – the only thing I earned was a six dollar check.

This was my first horror story of losing a lot of money trying to answer the question – should you buy someone’s way into a business?  Because I paid, they had no vested interest.  If they had invested $500 to do the business, they would have been more committed.  They would have had “skin in the game.”

‘Skin In The Game' – A term coined by renowned investor Warren Buffett referring to a situation in which high-ranking insiders use their own money to buy stock in the company they are running.

Should You Buy Someone's Way Into Your Business?
Learn From the Mistakes of Others!

Should you buy someone’s way into the business?  Think about it like this – they can quit without notice, without any worry.  They didn’t invest anything, so they don’t have to do anything.  You just gave them a gift.

I have to admit that I have tried to buy someone's way a few times in different businesses.  Even in our current business, we have run promotions where we reimbursed a $25 initial investment.  We have tried several different tactics, and it has never worked.

If a leader wants to join you, they will respect you and buy their own way in.  If they are a true leader, they will want you to get paid.  Should you buy someone's way into your business?  No.  It devalues the products.  Every time we have ever done it, it has never worked.  You can either learn from your mistakes, or you can learn from your mentors.  Hopefully, you will learn from what I did.

Should You Buy Someone's Way Into Your Business?
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Mike Hobbs
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