TrafficWave has been helping marketers and companies grow their database for 10 years and requires people to use double optin vs. single optin.
I have personally used single optin for years and when I switched over, I noticed that my open rates went way up! The email addresses you have received are 100% real because an actual human has clicked the confirm link in the email.
So know I'm sold on double optins vs single optin.
The one question to ask to sell yourself on a double optin is this: If you had a choice to broadcast an email to 1,000 double optin leads or 1,000 single optin leads, which one would you choose?
The answer is easy – of course you would pick the ones that took the time to confirm their email…
Make it a great day!
-Mike Hobbs
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Cool Video Mike and so True
Thanks for sharing it here. For sure your blog could give the other online marketers like me an idea what’s the best strategy to use in order to become renown in online marketing industry. Keep it up!
Hey Mike, first of all, your moving pictures are awesome! I recognized a lot of the backgrounds in your pictures. You live in a beautiful area (I’m sort of biased because I live in the same area :)This was a very interesting post. I have used both single and double opt-in. Lately I have been using single, but this post has me questioning that now.
You make some excellent points. I like the one where you compare emailing 1,000 single opt-in list members to emailing 1,000 double opt-in members. Anyone would be crazy to say they would prefer the former. But I am curious about the numbers since it always required more time, energy, effort, and money for me to build a double opt-in list to equal list member numbers as my single opt-in lists. So comparing 1,000 to 1,000 might not be a completely fair comparison.
But even so, at what point would the higher list numbers in a single opt-in list give an advantage over the double? I guess if your double opt-in conversions were extremely low (ie 10% or lower). But even then, would a marketer prefer to email 1,000 single opt-in members or 100 double opt-in members? The open rates might still be higher in the 100 double opt-in group.
Either way, you win the argument. Especially when you have a 90% conversion rate on your double opt-ins.
It does make sense that double opt-ins are more likely to buy. Loved your example of a single opt-in member being compared to someone walking into a store and stealing candy and then walking out. If someone is not willing to double opt-in, they were never really serious anyway. Excellent post Mike!
Thank you Nick for the response,
Yes it would normally take longer building a double optin list, but the way I do it by putting a quick video on the thankyou page telling them the next step is to go confirm their email and give them absolutely no other option is the best way to get them to double optin.
So I will get 90% confirm that way. Without the video my double optin confirm rate is around 70%. So pretty big difference…
I will continue to do testing but I have loved the new list I have been building by using double optin…
Mike
I started with double optin, then I went for single optin. But after reading your vlog, I guess double optin is the way to go. Thanks for sharing.
When you Google the terms of either using single opt-in vs double opt-in, it seems that nobody can decide which one is really better. But, as you explain in your vlog that someone can get your free product directly with a single opt-in and invalid email, you will loose many prospective customers. So it should be obvious that double opt-in is the way to go.
Thank you for sharing the information and I definitely will continue staying with double opt-in.
Gabriele
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